VDM-REYA TO DEBUT HURLEY MARINE AT CANNES YACHTING FESTIVAL
Hurley Marine Expands to the French Market
Michigan-based dinghy davit manufacturer Hurley Marine, Inc. has entered a new distribution agreement with VDM-Reya, a French distributor. As a result, this partnership will enable Hurley Marine to showcase its product range at the Cannes Yachting Festival, which is considered one of the most prestigious boating exhibitions in the world.
Hurley Marine specializes in designing and producing davit systems. Specifically, these systems simplify the recovery, launch, and storage of heavy tenders and jet skis onto swim platforms. Moreover, their products are known for their durability and high quality. Because they are made in Michigan, they serve yacht owners globally, delivering reliable and innovative solutions.
Todd Hurley, founder of Hurley Marine, stated, “The important French market will from now on be better served following our agreement. We fully expect to see this market grow at a faster rate as a result.” His optimism highlights the importance of this partnership for the brand’s European expansion.
Hurley Marine at Cannes Yachting Festival
Maeva Brisevin, Product Manager at VDM-Reya, said, “We are pleased to have been chosen to distribute the Hurley Marine davit system range throughout France. We are looking forward to showing their products for the first time at the Cannes Yachting Festival, Sep 12-17 (stand PAN344).”
One of the products featured at the event will be the Hurley H3O Dinghy Davit System®. This flagship innovation is designed to make the safe retrieval and storage of hard-hull dinghies effortless. Additionally, it reflects Hurley Marine’s dedication to offering practical, top-notch solutions for yacht owners.
The Cannes Yachting Festival provides a unique platform for Hurley Marine to connect with European yacht owners. Furthermore, it highlights the quality and versatility of their davit systems. With the support of VDM-Reya, this event will solidify Hurley Marine’s presence in the French market.
Conclusion
Hurley Marine’s participation in the Cannes Yachting Festival marks a key milestone in its European expansion. Partnering with VDM-Reya guarantees greater visibility and better access to the French market. Therefore, this collaboration paves the way for faster growth. Festival attendees will experience Hurley Marine’s innovative solutions firsthand, further cementing the brand’s reputation as a leader in davit systems.